Midnight Flow
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Declined club cards recovered the day they fail.

Every club run leaves declined cards, and the update-your-card email gets ignored. The automation texts each member personally, retries the charge once the card is updated, and sends your best members to you for a call. We set it all up.

One-time build
From $4,000
Live in
3 weeks
After launch
We keep it running
Runs on FlowRunner
$45/month*
Book a call See how it works

* FlowRunner pricing varies with the volume of calls and messages.

A wine club member is worth $2,635 over their lifetime, in the 2025 direct-to-consumer wine report from SVB and First Citizens. Source: SVB / First Citizens DTC report 2025

40 cards decline in your fall club run. Here's what happens next.

Without automation

2 weeks

to chase every decline

Some members never update and drop out.

  1. Run dayCommerce7 emails each member an update link.
  2. Week 1Your club manager starts calling down the decline list.
  3. Week 2The calls stop when the next event needs planning.

With automation

1 hour

until every member hears from you

Cards updated, charges retried, top members called.

  1. 9:00 AMEvery declined card is picked up from Commerce7.
  2. 9:02 AMEach member gets a personal text and email with a secure link.
  3. 9:05 AMYour top members go to your club manager to call.
  4. As cards updateThe charge is retried and the member thanked.
  5. Day 10A report of dollars recovered and who still needs a call.

Your best members hear from you, not a reminder.

  1. 40 cards declined in the fall run.

    The morning after every run, each decline is picked up from Commerce7.

  2. 36 followed up automatically.

    Each member gets a personal text and email from your club manager, with a secure link to update the card. Nobody on your team lifts a finger.

  3. 4 top members held for you.

    When a long-time or top-tier member's card fails, nothing goes out. Your club manager gets a text instead.

  4. Your best members hear from you, not a reminder.

    Your club manager answers CALL to phone the member personally, or SEND for the standard text.

    It always asks before:

    • Contacting your top-tier members
    • A member asking to pause or cancel
    • Anyone still declined after the last reminder

Fall club run, declined cards

From Commerce7

  • Dana Whitfield Member since 2022
    $189 Declined Text sent
  • Tom Reyes Reserve, since 2016
    $420 Declined You decide
  • Priya Shah Member since 2024
    $189 Declined Text sent
  • Marcus Lee Member since 2023
    $236 Declined Text sent
  • Elena Ruiz Member since 2021
    $189 Declined Text sent

Your club manager's phone

Oak Ridge club alerts Automated texts
  1. 9:05 AM Automated

    Tom Reyes

    Reserve tier, member since 2016

    Fall shipment, $420, card declined

    A top member's card declined for the fall shipment. Call him yourself, or send the standard text?

    CALLSEND
  2. 9:07 AM You

    CALL. I'll ring him this afternoon.

  3. Automated

    Got it. Tom is on today's call list, and no text will go to him.

Example: your club manager gets a text about a top member, and one reply settles it.

What you get

  • Every decline picked up

    After each club run, declined cards are pulled from Commerce7 automatically.

  • A personal text and email

    Signed by your club manager, with a secure link to update the card.

  • Reminders on your schedule

    On the days you choose, stopped the moment the card is updated.

  • Charges retried

    Once the card is updated, the order is charged again and the member thanked.

  • Top members go to you

    Long-time and top-tier members are routed to your club manager for a call.

  • Dollars recovered, in one report

    After each run, the declines, the cards updated, the money recovered, and who still needs a call.

  • Kept running for you

    On the care plan, we monitor it, fix it, and make your changes. Your team does nothing.

  • Tested before launch

    We run it on a past club run and walk your team through it.

Works with what you already use

  • Commerce7
  • Text messages
  • Gmail
  • Outlook
  • Google Sheets

Product names and logos are trademarks of their owners. Midnight Flow is not affiliated with or endorsed by them.

From $4,000

One-time build. Live in 3 weeks. We keep it running.

Our price covers the build: setup in your accounts, tuning on your own past data, and training your team. FlowRunner runs it from there. How we work

Extras that apply: your FlowRunner subscription, $45/month*, billed by FlowRunner, and your AI model usage, billed by your AI provider. Neither is included in our price. We set both accounts up for you. See FlowRunner pricing. * FlowRunner pricing varies with the volume of calls and messages.

Book a call Every detail of this package

More for wineries

Each runs on its own, and they share connections when you add more.

Every inquiry answered in minutes, tours booked, and you approve every hold and discount

Every inquiry from your website, The Knot, and WeddingWire gets a personal reply within minutes, a date check, and a tour booking, and you approve date holds and discounts by text.

Price
From $4,500
Live in
3 weeks

A process we do not list yet, scoped after one call

If your process is not on the menu, we scope it on a call and quote a fixed price before any work starts.

Price
Quoted after one call
Live in
Set in the quote

Frequently asked questions

Why not just use ChatGPT or Claude for this?

A chat assistant answers when you ask it something. This runs on its own the morning after a club run. It picks up every declined card in Commerce7, texts and emails each member, retries the charge once the card is updated, and sends your best members to your club manager. It is your club desk running on schedule, not a conversation.

Commerce7 already emails members an update link. Why add this?

Keep it. Commerce7 sends the email. This adds a personal text from your club manager, reminders on the days you choose, a retried charge once the card is updated, a call list of your top members for a personal touch, and a report of the dollars recovered after every run.

Will members find the texts pushy?

You choose the wording and how many reminders go out. Most wineries send two or three, signed by the club manager, and stop the moment the card is updated.

We are not on Commerce7. Can you still do this?

This package is built for Commerce7. If your club runs on another platform, tell us on the first call and we will quote it.

Who looks after it once it is live?

We can. On the care plan, we monitor it, fix it, and make your changes, so your team does nothing. If you would rather run it yourselves, we hand it over. Either way it lives in a FlowRunner account in your winery's name, so it never depends on us.

What else will I pay for besides your fee?

Two extras apply to every package. Your FlowRunner subscription is billed monthly by FlowRunner, and your AI model usage is billed by your AI provider. We set both accounts up as part of the build. See FlowRunner pricing.

Fit check

Tell us about your office and the process you would hand off first. We tell you whether it fits, what it would cost, and how soon it could be live.

  • About two minutes to fill in
  • Pick a call time the moment you send it
  • A fixed price before any work starts

Rather talk it through? Book a call

See whether this fits your office

A 30-minute call against how you work today, or a short fit check if you would rather write than talk.

Book a call Take the fit check